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E-commerce poster and cover design special topic

AI e-commerce design: one-click generation of posters and covers

When existing finished pictures need to be adapted to Xiaohongshu, Douyin, public accounts or e-commerce platforms, use platform cover tools to generate different sizes; when it is necessary to create new visuals based on products, titles, selling points and styles, use AI poster generation. The input and inspection focus of the two types of tasks are different.

Platform size adaptationProduct poster generationInspection before release
Model material
Character and product reference images used to generate cross-border shoe marketing posters
Promotional poster
Examples of cross-border marketing posters generated in batches based on reference images of characters and shoes

Suitable for these scenarios

First determine whether it is necessary to adapt the size or generate a poster

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Existing picture adaptation platform size

The designed pictures are generated into commonly used frames such as Xiaohongshu, Douyin, public accounts, Bilibili and e-commerce platforms, focusing on checking the cropping and image expansion areas.

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Generate product posters based on selling points

Upload the product material and enter the title, selling point and style, generate a marketing visual draft, and then manually check the text, price and product details.

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Multi-product combination display

When multiple products need to be displayed on the same screen, first use the product puzzle to organize the materials, and then enter the graphic editor to add accurate text and brand elements.

Operation path

How to choose e-commerce design tools

  1. Upload clear reference pictures of products, characters, scenes or styles; when new background, title and selling point designs are required, AI poster generation is preferred.
  2. Fill in the accurate title, selling point, style and undesirable elements; if you only need to change the frame, select the platform cover tool.
  3. After generation, check the cutting, blank space, product structure, logo, price, Chinese text and the latest platform specifications, and then decide whether to publish it.
Upload material and generate product marketing posters

Contents that need to be checked before publishing

  • The platform cover tool mainly handles frame and background completion, and will not automatically turn ordinary pictures into complete marketing posters.
  • The Chinese characters, numbers, brand names and prices in the AI ​​poster may be wrong. It is recommended that important text be re-entered in the graphic editor.
  • Platform size and review rules may be adjusted, and the official requirements and preview effects of the target platform at that time should prevail before release.
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Frequently asked questions

AI e-commerce design common problems

What is the difference between platform cover and AI poster generation?

The platform cover mainly adapts existing pictures to different sizes and completes the background; AI poster generation will combine products, titles, selling points and styles to create new layouts and visuals.

Will the Chinese generated by AI be garbled?

There may be typos, garbled characters, repeated words or numerical errors. When officially publishing, it is recommended to use a graphic editor to re-enter the brand name, price and key selling points.

Does choosing a platform preset necessarily meet the publishing requirements?

Commonly used frames can be generated by default, but platform rules and security areas may change, and it is still necessary to preview and check the latest requirements on the target platform before publishing.